If you are a client of PPC agency, it can be hard to follow, what is going on with your PPC campaigns. In most cases PPC clients don´t have even time for this. For all busy PPC clients I prepared simple table to protect your PPC interests.
Managing Google AdWords campaigns is sometimes a job, sometimes learning and adventure. But once you have more big campaigns, one word needs to come too - efficiency. Effeciency in AdWords management eliminates all inaccuracy and pointless work. This kind of efficiency requires strategic planning of AdWords campaigns and precise approach to AdWords campaigns. The effects are outstanding results in shorter period of time. So there is still time for adventure too.
For managers of PPC teams can be hard to hire a senior PPC specialist. This apply mostly in cases, when PPC manager has no or small experiences with running PPC campaigns. I will show you 5 must have for senior PPC specialist, so you can be sure when hiring.